Swansway Motor Group is pleased to announce that BYD Stoke, Stoke Audi, Stafford Audi and Stafford Land Rover have been recognised as Highly Rated in the prestigious Autotrader Awards 2026.
The recognition highlights the dealership’s ongoing commitment to delivering exceptional customer experience, with teams across the business continuing to put customers at the heart of everything they do.
With more car buyers relying on online reviews when choosing where to purchase and maintain their vehicle, the Autotrader Highly Rated recognition provides an important endorsement of the service delivered by dealership teams every day.
To achieve Highly Rated status, dealerships must meet Autotrader’s criteria, including:
• A strong percentage of customer reviews relative to vehicle sales
• An average customer rating of 4.5 stars or higher
• A minimum of 10 customer reviews
• Responding to 95% of 1- and 2-star reviews
BYD Stoke, Stoke Audi, Stafford Audi and Stafford Land Rover have demonstrated these standards through consistently positive customer feedback and a commitment to listening and responding to customers.
John Smyth, Director at Swansway Motor Group, said:
“Being recognised as Highly Rated by Autotrader is a fantastic achievement and a real reflection of the hard work and dedication shown by our teams. Our customers are at the centre of everything we do, so receiving this recognition based on their feedback means a great deal.”
As a family owned business, Swansway Motor Group has built its success around its values of caring, honest and proud, with a genuine focus on supporting customers and communities across the UK.
John continued:
“Every review represents a customer experience and we’re incredibly proud of the teams across our dealerships who continue to go the extra mile to make buying and owning a vehicle as enjoyable and straightforward as possible.”
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