Why Compete When We Can Collaborate? The Staffordshire Signal and 6 Towns Radio Join Forces

The Staffordshire Signal and 6 Towns Radio have announced a new partnership that will strengthen local journalism, expand community coverage and help more Staffordshire stories reach more people, without paywalls or subscriptions.

The Staffordshire Signal and 6 Towns Radio have announced a new partnership that will help bring more local stories, community news and positive coverage to people across Staffordshire.

The collaboration will see the two independent organisations work more closely together, sharing content and supporting each other's coverage to ensure important local stories reach as many people as possible.

As organisations rooted in Staffordshire, both The Staffordshire Signal and 6 Towns Radio share a commitment to championing local communities, celebrating the people who make the county special and providing accessible local news and information.

The partnership means readers and listeners can expect more local stories, more community features, wider coverage of events and increased opportunities for local charities, businesses, groups and residents to have their voices heard.

Stories featured on 6 Towns Radio may also appear through The Staffordshire Signal, while articles and features from The Staffordshire Signal may be shared with 6 Towns Radio audiences.

For The Staffordshire Signal, the partnership forms part of a wider mission to create a stronger, more connected local media landscape across Staffordshire.

Jenna Goodwin, CEO and Editor of The Staffordshire Signal, said:

"At The Staffordshire Signal, we firmly believe that local organisations achieve more when they work together rather than compete against each other.

"Our mission has always been to tell the stories that matter to local people, celebrate the positives happening across Staffordshire and provide accessible local journalism without paywalls or clickbait.

"Partnering with 6 Towns Radio allows us to reach more people, support another fantastic local organisation and ensure even more community stories are heard."

The move comes at a time when many local news outlets are reducing coverage or placing content behind subscription barriers.

Both organisations remain committed to keeping local information freely available and ensuring communities continue to have access to trusted local news, events and features.

The partnership is expected to benefit community groups, charities, volunteers and organisers across the county by providing more opportunities for local initiatives and events to be promoted.

Initially, the focus will be on content sharing and collaborative coverage, although both organisations hope the partnership will continue to develop and create new opportunities in the future.

For local people, the outcome is simple: more local stories, more community voices and stronger coverage of the people, places and organisations that make Staffordshire such a unique place to live, work and visit.