Stoke-on-Trent City Council joined forces with the STILL support group to mark Baby Loss Awareness (9-15 October) with a ribbon display outside the Civic Centre in Stoke.

Baby Loss Awareness Week, which is now in its 24th year, is led by SANDS (Stillbirth and Neonatal Death Society) and raises awareness of pregnancy and baby loss.
The week provides opportunities for families and communities to come together to share their experiences, provide support and remember babies who are no longer with us.
It also highlights the vital work that support services and health professionals do every day and ensure families receive the help and understanding they need.
Sam Jackson, Baby Loss Awareness Week co-ordinator, said:
“It is an honour and a privilege to plan such an important event for our city. This is our fourth year working alongside Stoke-on-Trent City Council, Sands and Stoke Minster to bring the Ribbon Display to our community, and once again the railings are filled with the names of babies and children we hold forever in our hearts.
“None of this would be possible without the incredible support of families across Staffordshire, who stand with us, remember with us, and help us keep this space of love and remembrance alive.”
Councillor Sarah Jane Colclough, cabinet member for children's services, said:
"Baby loss is something that is often very difficult to talk about and my heartfelt condolences go out to anyone who has experienced this grief.
“The work of groups like STILL is so important, as many people feel alone and need support. This ribbon display is a way of coming together as a local community to remember babies we have lost."
Anyone struggling or in need of support can find help at https://babyloss-awareness.org/support/ or visit the Stoke Community Directory, where there are details of local organisations that provide bereavement support: Directory – Stoke Community Directory
Why the Signal exists
Real news takes time. Thanks for taking yours.
You've just read a story that took time to get right. No clickbait, no racing to be first, no ads chasing you down the page.
I started The Staffordshire Signal because I got fed up of local news that chased clicks instead of stories. We're independent, not-for-profit, IMPRESS-regulated and owned right here, so we answer to nobody but you.
The honest bit: local news only survives if local people choose it. If we don't, it goes.
Jenna GoodwinFounder and Editor, The Staffordshire Signal
Love what we do?
Buy us an oatcake! Cheese and bacon, if you're feeling generous. Every tip goes straight into local reporting.
Buy us an oatcakeMiss a proper paper?
Staffordshire's only regional printed magazine, full of stories worth sitting down with, delivered to your door.
Get it deliveredFollow on WhatsApp
Our stories, dropped straight into your phone. No group chat chaos, we promise.
Join the channelFind something good to do this week
Markets, gigs, history talks and family days out across Staffordshire. Running an event? Add it to our guide and let the county know.
Run a Staffordshire business?
Our readers keep the Signal going, and the businesses who advertise with us help keep it free for everyone. Reach people who read to the end, across our magazine, Signal Weekly, Signal TV and website.
Explore the heart of our county Use the interactive map above to discover local landmarks, heritage sites, and community-vetted spots. Every interaction helps support The Staffordshire Signal’s mission to keep local news free and independent.


London Northwestern Railway announces new Standard Plus ticket with dedicated seating
Council asks residents for views on plans to make council tax reduction scheme fairer and simpler
Inside a Five-Bedroom Meir Heath Home with Stunning Gardens
Plans submitted for new Starbucks drive-thru at Trentham Estate
Stafford Town Centre Regeneration Plans Win Broad Public Support