ASDA Alsager to host Aisle of Pink festival for breast cancer charities

Sunday, 2 August 2026 17:01

ASDA Alsager is inviting customers to dress in their brightest pink outfits for its Aisle of Pink festival on Saturday 8 August.

ASDA Alsager to host Aisle of Pink festival for breast cancer charities

The event will raise money for Asda Tickled Pink, the supermarket’s breast cancer campaign supporting charity partners Breast Cancer Now and CoppaFeel!.

The campaign aims to help breast cancer be diagnosed earlier, improve people’s experience of the disease and make checking boobs, pecs and chests a normal part of everyday life.

Funds raised support better treatments, vital education and life-changing support for people affected by breast cancer.

Organised by Carol And Abi. The event will begin with games, drinks and cakes available between 1pm and 2pm, followed by a short break while the live entertainment is prepared.

Music will then take place from 3pm until 5pm, with performers taking requests from members of the audience.

Customers and colleagues are also being encouraged to arrive in fancy dress, whether that is a favourite pink outfit or something they would wear to a festival.

An award will be presented to the best-dressed customer and the best-dressed ASDA colleague.

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