Moorcroft Pottery has today (30th April) announced that it has immediately ceased trading and will enter voluntary liquidation.
A statement released by the directors read:
It is with profound sadness that the directors of W.Moorcroft Ltd that as of 30 April 2025 W.Moorcroft Ltd has ceased to trade.
Moore Recovery has been instructed by the Directors to assist with placing the company into voluntary liquidation.
All creditors will be contacted by Moore Recovery in due course. For any urgent queries please email contactus@moorestoke.co.uk

Review | Waitress [Regent Theatre, Stoke-on-Trent]
Review | Stage Productions' Charlie and the Chocolate Factory (Regent Theatre)
Meir North to Benefit from £20 Million Pride in Place Investment
Claybody Theatre to collect memories of Burslem Market Hall
Dedicated neighbourhood police officers to ‘build on city’s strong track record on community safety’