M Club Opens HYROX Centre as £1 Million Fitness Tourism Vision Grows in Stoke-on-Trent

M Club has officially opened its new HYROX Centre at Festival Park as part of a £1 million investment aimed at attracting fitness visitors to Stoke-on-Trent.

A leading North Staffordshire spa and fitness brand’s £1 million vision to expand, ‘fitness tourism,’ in the city has reached a major milestone.

M Club who have sites on Festival Park in Etruria and Newcastle-under-Lyme have officially opened their HYROX Centre this week after announcing earlier this year that they had become an official HYROX affiliate.

Work started in May at the Festival Park-based site to expand the size of its fitness floor to create a dedicated HYROX Centre. The first-floor gym space has now increased from 15,000 square feet to 21,000 square feet.

Launched in Germany in 2017, HYROX has rapidly grown into a global fitness phenomenon, combining endurance running with functional strength workouts. The competition now hosts events in more than 30 cities across Europe, North America and Asia, attracting more than 1.5M participants in their 2025/26 season.

The plan is now to expand the offering, by running simulation competitions and partnering with local hotels to bring people into the city. M Club have also just released a Weekender pass so people can take advantage of the facilities, if they are not members, helping to attract visitors to the area.

It comes as work continues on the new Padel Court facilities at M Club’s Newcastle site. It’s expected to be completed in the Autumn and means weekend visitors will also be able to take part in padel, HYROX as well as using the brand’s spa facilities.

Cheshire based Pulse Fitness, which is owned by M Club owner Mo Chaudry has designed and fully kitted out the new HYROX training space and project managed by Hanley based Brada Developments.

M Club Director Shanie Chaudry-Goodall said:

“Becoming an official HYROX training centre has been a hugely exciting step for us, as it allows us to offer something genuinely different for both our members and people travelling to the city to train with us.

“HYROX is a prestigious global brand which we now have in our day-to-day training environment, giving our members and visitors access to structured workouts that replicate official competition standards.

“We’ve invested heavily in our facilities and in training our team to deliver official HYROX sessions, ensuring everyone who trains with us receives a consistent, high-quality experience that can genuinely prepare them for competition. Our members can also benefit from early-bird access to competition tickets ahead of the general public.”

Shanie added:

“But our ambition goes beyond what we can offer inside the club. We want the HYROX centre to play a part in growing the city’s visitor economy by giving people from outside the area another reason to come here. We want people to travel to the city to train and compete, but also to stay here, eat here, shop here and experience what the wider area has to offer.

“If we can attract more people into the city through HYROX, padel and our spa facilities, that creates opportunities not just for M Club, but for local hotels, restaurants, shops and other businesses. We see this as a real opportunity to bring additional tourism spend into the local economy while raising the profile of the city as a destination for health, fitness and competitive sport.”

For more information about M Club please go to: https://mclubspaandfitness.co.uk/

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