Fashion giant Superdry confirms intu Potteriesopening
intu Potteries in Stoke on Trent is excited to announce that fashion retailer Superdry is coming to the shopping centre.
The opening date for the new store will be announced shortly. It will be located on the middle mall in-between River Island and Topshop.
The leading brand has a growing worldwide presence, with 515 branded locations in 46 countries. Superdry has 139 owned stores across the UK and Europe, as well as 208 franchised and licensed stores, and 168 concessions. This prime location in intu Potteries will be the perfect showcase for the brand’s affordable, premium-quality clothing, accessories and footwear complemented by newer lifestyle categories such as Sport and Snow.
Rachael Jackson, general manager of intu Potteries, said: “This is the news that many people from Staffordshire and South Cheshire have been waiting for. We’ve been so excited to announce that Superdry is coming to intu Potteries!
“We cannot wait for the store to open its doors and know it will be extremely popular with customers, whether they’re among the many dedicated Superdry fans, or newcomers to the brand looking to discover what the fuss is about. We know you’ll all love it!”
Melanie Rex, operations director of Superdry said.“We are looking forward to joining the intu Potteries in Stoke on Trent and hoping to attract even more people from the surrounding areas.”
Recognised around the world, Superdry has a consistent consumer perception and a clear brand essence. This is epitomised by their brand purpose: We create the clothes, our customers create the stories. Superdry are centered on creating amazing clothes, through an obsession with design, quality and fit and underpinned by relentless innovation. Their customers are defined by attitude, not age.