Intu Supports Dementia Action Week

intu Potteries supports Dementia
 Action Week


Dementia Action Week start this Monday until Sunday26 May. Every three minutes someone in the UK develops dementia and intu Potteries want to show their support in uniting individuals, workplaces and communities to act and improve the lives of people living with dementia.


All week, literature about Dementia along with a list of support groups in Staffordshire and surrounding areaswill be available to customers for them to take home. There will also be a memory tree. If shoppers want to add a personal memory to the tree, they can collect a tag at the customer service desk.


On Thursday 23 May, Dougie Mac’s Admiral nursesWendy Mountford and Becky Kean will be at intu Potteries from 10am until 2pm to talk about how the Admiral nurse service can offer specialist dementia support to families within the local area. Becky Kean, Admiral Nurse, commented: we’re looking forward to raising awareness of the Admiral nurse service and hope that shoppers will feel comfortable to come and join us to share their experiences.”


Sandrine Rutter, marketing manager at intu Potteries added: “we are keen to support Dementia Action Week by providing an information pole in our centre where customers can find out more about the help and support available for people and their families who are affected by Dementia”.


There are currently 850,000 people living with a diagnosis of dementia in the UK and it is estimated that 1 in 3 people born in the UK this year will develop dementia in their lifetime. With figures set to increase Dementia will touch many of our lives. 

Dementia will affect each person in a unique way. Bringing emotional and psychological challenges as well as the physical. It is important that those living with the condition are able to share their experiences and access local support networks available to them.