Emma Bridgewater launches Jubilee collection

The crowning glory of Emma Bridgewater’s new pottery collection will be unveiled at the innovative company’s factory in the heart of the Stoke-on-Trent Potteries, this week.


The great British brand, which proudly makes all of its ware in the UK will be launching its biggest ever collection of royal commemorative ware on Friday, February 24th, to celebrate the Queen’s Diamond Jubilee.


And the ware is expected to be even more popular than last year’s Royal Wedding range, based on early indications.  In the tea-towel stakes alone the company has already sold 7,500 with more than three months to go, hot on the heels of the 12,000 William and Kate design sold last year.  


The Diamond Jubilee range will feature both hand decorated spongeware patterns and lithographed prints on celebratory mugs, bowls, plates, teapots and a fabulous ceramic ‘Crown’ as well as delightful tea-towels, aprons and tinware.  They are emblazoned with the rousing slogans ‘Sixty Years a Queen’ and ‘Steadfast and True’.


Commenting on the range Emma Bridgewater, who runs the business with husband Matthew Rice, said: “Matthew and I are both fiercely patriotic and have created commemorative ware for every Royal occasion for the past 25 years.  


“Our designs are bold and jolly and couldn’t be further from the traditional fiddly gilt and swags normally associated with ceramic memorabilia. This is what we and, more importantly, our customers like. In fact many of our earlier pieces are now highly collectible – and the rare Andrew and Sarah mug changes hands for over £900, I wish ours still had a handle…


“The inspiration for our Diamond Jubilee collection comes from the past and present… the past because we have a shelf full of commemorative ware, the famous Guyatt and Ravillious designs from Wedgwood, Laura Knight’s Coronation mugs of the 1930s and even some from Queen Victoria’s Jubilee in 1895… and the present because we are genuinely excited about the processions – the Thames flotilla, the horse pageant at Windsor Castle to name but a few.


Britain has marked its national rites of passage in china for two centuries. Almost all of this has been made in Stoke-on-Trent and we are so proud to be part of that tradition.”


For more information on the Emma Bridgewater range v
isit www.emmabridgewater.co.uk, or for more information on their factory visit www.emmabridgewaterfactory.co.uk

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